June 19th, London/Shanghai – Emirates has renewed its role as Premier Partner and Official Airline of the ATP Tour through 2030, continuing a global partnership that began in 2013. The extension marks a key milestone for both Emirates and the ATP, further deepening a successful relationship built on a shared commitment to the future of tennis. Under the renewed agreement, Emirates will maintain signature net branding at ATP tournaments worldwide and, starting from 2026, will become the exclusive Umpire Sleeve Patch Partner.
The ATP Tour offers Emirates an exceptional platform to connect with tennis fans across the globe. With a reach of more than one billion global viewers and over five million onsite attendees each season, the Tour enables Emirates to enhance brand engagement and maintain top-of-mind awareness with its international customer base. The partnership will also include a dedicated digital activation programme, with Emirates collaborating directly with players to integrate top ATP stars into the airline’s global marketing campaigns.
A key highlight of the partnership is Emirates’ strong presence at the Rolex Shanghai Masters, Asia’s only ATP Masters 1000 tournament and one of the standout events on the ATP calendar. The tournament provides a major platform for Emirates to engage with the dynamic Chinese market, connect with local and international tennis fans, and further strengthen brand awareness across the region.
The renewal represents an important moment for both organisations. ATP Chief Business Officer Daniele Sano highlighted the shared belief in the future of the sport, while Boutros Boutros, Emirates Executive Vice President, Corporate Communications, Marketing and Brand, underlined the value of the ATP platform in driving deeper connections with tennis audiences. In addition to its ATP partnership, Emirates remains a proud sponsor of all four Grand Slam tournaments—the Australian Open, Roland Garros, Wimbledon, and the US Open—underscoring the airline’s long-standing commitment to the global tennis community.
