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LONGi, Juss Sports, and the ATP TOUR sign global strategic partnership agreement

LONGi, Juss Sports, and the ATP TOUR sign global strategic partnership agreement
April 3, 2023

LONGi Green Energy Technology Co., Ltd. (LONGi), Shanghai Juss Sports Development (Group) Co., Ltd. (Juss Sports), and the ATP Tour have signed a global strategic partnership agreement, making LONGi the Rolex Shanghai Masters' Patron Sponsor, as well as the ATP Tour's Official Solar Energy and Hydrogen Partner, by integrating their resources via the tournament platform.

Founded in 2000, LONGi is dedicated to becoming the world's leading solar energy technology company, as well as an advocate, practitioner, and leader in the sustainable development of the global clean energy industry through technical innovation. 

The Rolex Shanghai Masters (2-15 October, 2023) is one of nine ATP Masters 1000 tournaments in the world and the only such tournament in the Asia Pacific region. It has been lauded by players as the ‘ATP Masters 1000 Tournament of the Year' for five consecutive years. LONGi has joined the Rolex Shanghai Masters as a Patron Sponsor, demonstrating a shared commitment to excellence.

As a result of the partnership with ATP, LONGi became ATP Tour's Exclusive Global Solar Energy Partner and will also become a sponsor of several other ATP tournaments around the world including the ABN AMRO Open, Movistar Chile Open, Miami Open presented by Itau, Mutua Madrid Open, Terra Wortmann Open (Halle), Laver Cup, Kinoshita Group Japan Open Tennis Championships and Nitto ATP Finals, etc, during the 2023-2024 season, covering Asia, Europe, and the Americas. 

During the signing ceremony for the strategic agreement, LONGi announced the launch of its global energy creation initiative, "Plan-GET" - Green, Energy and Tours. This initiative advocates a new concept of sustainability for green sports while exploring new ways for the sustainable development of zero-carbon sports and events. 

LONGi Plan-GET aspires to have an impact on the world through green ideas and, through the energy of each person and each action. The LONGi Plan-GET, looks to create a stronger voice across the globe in pursuit of a green and low-carbon life that can be sustained forever.

Dennis She, Vice President of LONGi, said: "We are thrilled to be collaborating with Juss Sports as the Patron Sponsor of the Rolex Shanghai Masters and the ATP Tour's Official Solar Energy and Hydrogen Partner. Photovoltaics, nature's gift to mankind, is set to play a pivotal part in the future energy landscape and era."

"We are excited to jointly bring about a healthy, shared, and sustainable low carbon event through the platform so that everyone may enjoy green sports under the sun."

Clifford Chen, Head of Sales & Marketing Center of DG Business Group at LONGi, added: "We are pleased to cooperate with our partners to develop a worldwide green tennis ecosystem and support the realization of low carbon events as the ATP Tour's Exclusive Global Solar Energy Partner." 

"We believe that through Plan-GET, the LONGi global energy creation initiative, everyone may get involved and strive toward clean energy development so that green energy gradually becomes a reality."

Patrick Yang, General Manager of Juss Sports, organizer and promoter of the Rolex Shanghai Masters said: "We are delighted to welcome LONGi as another important partner of the Rolex Shanghai Masters and are honored to serve as a bridge to illustrate the concept of a low carbon event."

Massimo Calvelli, ATP CEO, commented: "We're proud to welcome LONGi as our Exclusive Global Solar Energy Partner. Climate Change is having an impact on our sport - from hotter temperatures to extreme weather. Addressing this is our most important challenge. LONGi shares our commitment to sustainable development and our collaboration will support transition to a Net Zero future, under ATP Serves."
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